UNLIMIT ME

A creative platform for Variety BC’s 60th anniversary.

Alongside my role as Senior Account Manager, for this project I proactively collaborated with a Senior Strategist. Together we carried out stakeholder interviews, analyzed emerging themes, conducted competitor analysis, and drafted Variety BC’s brand proposition, which led to the creation of a creative brief.

The senior strategist I worked with, was also my mentor, whom I proactively sought out to engage in a monthly mentorship with during my time at Rethink. She has kindly left me a reference, which can be viewed in the recommendation page

https://lbbonline.com/news/Rethink-Variety-Unlimit-Me-BC-Kids